You know that during every holiday
season will be commercials which you grow to hate. I will admit often
using the remote when one comes on. But that is not where I am going.
This morning I saw a Fed-Ex
commercial-- harried man rushes into the office and asks if they will
deliver, grabs a box and throws in a handful of pens.
I got to thinking of how that concept
fell short.
It would have been different back in
the 1960s, years of my youth.
Exact same situation, frenzied holiday shopper rushes into same Fed-Ex office and if he did the same thing, a genial older white man behind the counter would chuckle, and pour out the ink pens, and grab a handful of the candy canes, and they would share a wincing smile. Fade to logo...and out.
Exact same situation, frenzied holiday shopper rushes into same Fed-Ex office and if he did the same thing, a genial older white man behind the counter would chuckle, and pour out the ink pens, and grab a handful of the candy canes, and they would share a wincing smile. Fade to logo...and out.
From where would such an idea like that
just pop in my head? Years of the Dick Van Dyke Show
where Rob worked at a fictitious TV Program as one of the writers.
Each week, they came up with zany comedy routines for the front-man.
There was no shock value, no ridicule necessary to be the funniest
thing we had seen.
In the case of Fed-Ex commercial, it
mocks the frenzied man where the 60s style leaves you with a warm
feeling. It would be a favorite instead of annoyance to be avoided.
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